Offensive 360: Brand, Website & Lead Generation Overhaul
A deep application security provider trusted by EU government agencies had no digital presence to match. BRAVA 360 DIGITAL built the brand, the site, and the lead engine, from the ground up.
A trusted technical leader. A digital presence nobody could find.
Offensive 360 provides deep application security and source code analysis, and EU government agencies already trusted them with exactly that work. Despite that credibility, they had no meaningful digital presence to show for it. There was no brand image that communicated their technical authority, and the website was not generating qualified leads.
- No meaningful digital presence despite strong technical capability
- No brand image to carry their credibility
- Qualified leads were not being generated
- Trusted by EU government agencies, unknown to the wider market
One system. Built to earn trust, and built to convert.
This was not a website project stretched to cover branding and SEO. Brand, site, and demand generation were planned and built as one system.
Strategise
Strategic consultancy defined the positioning and technical authority Offensive 360 needed to lead with, before a single design or line of code was started.
Build the Brand
A full brand identity and UX/UI direction were created to communicate technical authority at first glance.
Rebuild the Site
Website redesign based on UI/UX best practices, structured to convert technical evaluators into enquiries.
Build Demand
An SEO and SEM strategy built for lead generation across both the EU and GCC markets.
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