Inside Telecom: SEO, Content Strategy & UX Consultancy
Inside Telecom, a leading telecom publication covering the GCC region, had strong editorial content held back by weak digital infrastructure. They needed an SEO foundation, a content structure, and a website experience built to turn readers into revenue.
Great editorial content. A website that could not get it in front of readers.
Inside Telecom is a leading telecom publication covering the GCC region. Their editorial team was producing strong content, but the website behind it was not built to grow readership or turn that readership into revenue. Search visibility was weak, content was not structured around clear topics, and there was no monetisation strategy to make the growing content library pay for itself.
- Strong editorial output with no SEO structure supporting it
- Weak digital infrastructure limiting organic discovery of their content
- No content pillar strategy connecting related articles for readers or search engines
- No monetisation strategy in place despite a growing content library
A landscape analysis. A content structure. A website readers could actually use.
We did not treat this as a design refresh. We built the SEO and content foundation first, then improved the experience that sits on top of it.
Analyse
We conducted an extensive landscape analysis of Inside Telecom's market and existing content library.
Plan
We built a comprehensive SEO plan mapped to the topics their readers were actually searching for.
Structure
We organised their content into clear pillars, so readers and search engines could both navigate it easily.
Improve
UX consultancy reshaped the website experience, making it easier for readers to find and engage with content.
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