Dr. Zine Housseini: Website, UX/UI & SEO Development
Dr. Zine Housseini needed a website and online presence that matched the standard of his ophthalmic practice, one built to turn specialist searches in London into booked consultations.
A leading eye surgeon. A digital presence that didn't match his expertise.
Dr. Zine Housseini is a London-based Consultant Ophthalmologist Surgeon with seven ophthalmic qualifications and over 12 years of clinical experience. His online presence didn’t reflect that standard. Patients searching for specialist eye care in London weren’t finding him, and those who did land on his site weren’t getting a digital experience that matched the depth of his expertise. The gap between his clinical reputation and his digital one was costing him enquiries.
- Patients searching for specialist eye care in London weren't finding his practice online
- Visitors who did find him weren't getting a digital experience that reflected his expertise
- No structured way for prospective patients to book a consultation online
- No professional social presence building trust with patients or referring clinicians
One website, built around his specialties, backed by SEO and social.
We didn't build a generic clinic website. We built a professional site structured around his specialties, with SEO and social media working alongside it to reflect his standard of care.
Structure
We mapped the site around his core specialties: laser eye surgery, cataract surgery, vitreoretinal surgery and general eye care.
Design
UX/UI built for clarity and trust, with a 'Book a Consultation' form integrated as the primary action on every page.
Optimise
SEO built to target high-intent searches from patients across London and the wider UK market.
Establish
Social media management established his professional voice, building an audience of patients and referring clinicians.
The team was amazing. Very professional and kept on timeline with a lot of initiatives. They have shown commitment and availability with obvious experience. I would highly recommend them.
Ophthalmologist
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