Century Park: Website Redesign & SEO Rebuild
A premium Los Angeles commercial property managed by J.P. Morgan had an ageing website and falling conversions. We rebuilt the journey from search to tour booking.
Rising bounce rates. Falling conversions. A site losing ground.
Century Park, a premium commercial real estate property in Los Angeles managed by J.P. Morgan, had an ageing website with declining engagement: rising bounce rates, longer task completion times, and falling conversion rates for enquiries and tour bookings. Competitors were capturing enquiries that Century Park should have owned, and the root causes had not been identified or addressed.
- Rising bounce rates and longer task completion times
- Falling conversion rates for enquiries and tour bookings
- An ageing site that undersold a premium property
- Search visibility below the standard of the asset
A full audit. Then a rebuild made to convert.
One question drove the rebuild: what do commercial tenants actually want to see, and how fast can they get there?
Diagnose
A full UX/UI and SEO audit identified the core friction points in the user journey.
Restructure
We redesigned the site architecture and rewrote the homepage messaging around what commercial tenants actually want.
Rebuild the Funnel
The enquiry conversion flow was rebuilt from the ground up, shortening the path from interest to action.
Rebuild Search
SEO was rebuilt from keyword strategy through to technical implementation.
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