Al Baghli United Sponge: Brand, Website & Social Media Overhaul
Al Baghli United Sponge had four factories and six showrooms behind it, but a digital presence that undersold all of it. The brand needed a new identity, a website built to convert, and a social media programme that finally matched the scale of the business.
A trusted name in Kuwait. A digital presence that didn't show it
Al Baghli United Sponge had built real scale in Kuwait, four factories and six showrooms deep. But the digital side of the business hadn’t kept pace. Social media was inconsistent, the visual identity felt dated, and the e-commerce website wasn’t converting the traffic it had. Customers walking into a showroom saw a strong, established brand. Customers landing on the website saw something else entirely.
- Social media presence was inconsistent and didn't reflect the scale of the business
- The visual identity felt outdated next to newer competitors in the market
- The e-commerce website wasn't converting the traffic it already had
- Brand experience in showrooms and brand experience online didn't match
One brand. Rebuilt from the identity up, and built to sell.
We didn't just refresh a logo. We rebuilt the brand, the website, and the social presence together, so every touchpoint told the same story.
Discover
We looked at how Al Baghli United Sponge shows up across factories, showrooms, and screens, and mapped where the story broke down.
Rebrand
A modern visual identity built around Kuwaiti cultural elements, so the brand felt local, current, and unmistakably theirs.
Build
A rebuilt e-commerce website with the new identity built in, made to turn visitors into buyers.
Launch & Manage
Ongoing social media management under the new brand, so the identity stayed consistent everywhere customers found them.
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