SEO Agency Evaluation Scorecard and Proposal Questions
A practical guide for business owners and marketing decision-makers evaluating SEO agencies in Dubai and the UAE. Use the evaluation scorecard and proposal questions to compare providers, verify their claims, and understand exactly what you're paying for before signing.
- 6 pages
- ~10-minute read
- Free
A focused, no-fluff walkthrough.
- 01
What Should a Complete SEO Proposal Contain?
Understand the essential elements every SEO proposal should clearly define before you compare agencies.
- 02
SEO Agency Evaluation Scorecard
Compare providers using eight weighted criteria covering scope, evidence, strategy, team, reporting, pricing, and expectations.
- 03
What Does an SEO Retainer Include?
Identify which services, responsibilities, and ongoing activities are included or excluded from an SEO retainer.
- 04
Questions to Ask an SEO Agency in the First Meeting
Use 12 practical questions to assess an agency's approach, capabilities, responsibilities, and claims.
- 05
How Should You Judge SEO Progress?
Learn how to evaluate SEO work using agreed measures and review points rather than fixed timelines or guarantees.
- 06
How Should You Compare SEO Pricing and Packages in Dubai?
Compare fees based on actual deliverables, responsibilities, exclusions, and potential additional costs.
- 07
How Do You Check Whether a Page Is Indexed in Google?
Follow a step-by-step process using Google Search Console to check a page's indexing status.
- 08
Limits of the Scorecard
Understand why scoring supports informed decisions but cannot replace evidence, verification, or business judgment.
By the last page, you’ll be able to…
A Practical SEO Agency Evaluation Scorecard
A structured way to compare agencies consistently and identify strengths, gaps, and potential red flags.
12 Essential Questions to Ask Before Signing
Know what to ask about deliverables, responsibilities, expertise, reporting, pricing, and realistic expectations.
A Clearer Framework for Comparing SEO Proposals
Evaluate what each agency actually offers, what the investment covers, and how progress will be measured.
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